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RYOBI® appoints Brand Potential as EMEA strategic PR partner

We’re pleased to announce that Brand Potential has been appointed as RYOBI®’s strategic public relations partner across EMEA.

RYOBI® is a global DIY brand, providing cordless solutions designed for home improvement, garden and on-the-go projects. As part of the Techtronic Industries (TTI) portfolio, it is perhaps best known for its 18V ONE+ System, which offers long-standing battery compatibility across a broad range of tools.

Our work with RYOBI® will focus on developing its central EMEA PR strategy and communications framework. We’ll support the creation of a more connected approach across the region, bringing greater consistency to the brand’s communications while enabling each market to tell stories that resonate with its local audiences.

The partnership will see Brand Potential work alongside RYOBI®’s in-house team and agency partners across agreed EMEA territories. Together, we’ll help strengthen the brand’s profile among consumer, DIY, home improvement, lifestyle and trade media, while ensuring activity is aligned with the wider EMEA communications strategy.

Jessica Dalal, Head of Marketing Communications, AEG and RYOBI®, said:

“We appointed Brand Potential because of its strategic approach, understanding of the media landscape and ability to bring together a more connected communications programme across multiple markets. As we continue to build RYOBI’s® brand presence across EMEA, it is important that we have a clear central narrative, supported by locally relevant activity. We look forward to working with the Brand Potential team to deliver an approach that supports our ambitions across the region.”

Jonathan Bird, Chief Commercial Officer at Brand Potential, added:

“We’re delighted to be partnering with RYOBI® at an exciting point in its EMEA growth journey. Working closely with the in-house team and agency partners across the region, we’ll develop a communications framework that delivers strategic consistency while giving individual markets the flexibility to connect with audiences in the most relevant way. We look forward to helping strengthen RYOBI’s® position as one of the world’s leading DIY brands.”

We’re looking forward to supporting RYOBI® as it continues to build its presence across EMEA.