Insight Analyst
The role requires a Quantitative Insight Researcher, with experience in stats & analytics, to work with the team across Insight, Innovation and Brand Strategy projects. Projects could include U&A studies, Market Landscaping, Consumer Segmentation and Opportunity Frameworks, Brand Identity & Positioning, Drivers of Choice, Predictive Modelling, Brand Architecture, Brand Equity Tracking, Path to Purchase & Shopper Research, Pricing, Comms and Messaging Evaluation and Concept & Product testing.
Your Role
Brand Potential offers a suite of marketing services; delivering Insight, Innovation, Strategy, Design + Creative, Social, PR, Digital and Media + Commerce specialisms, globally, to help brand owners unlock the potential of their brands.
Our Brand Consulting team, of c.30 colleagues, is looking for a client-facing Insight Analyst to join the UK team (based in central London). The successful candidate would be a core member of our Quantitative Research team, specialising in Stats & Data Analytics. The successful candidate would have the opportunity to work with brands spanning FMCG, Personal Care, Finance, Tech and more, but specifically playing a pivotal role working on one of our largest International FMCG clients, spanning multiple categories and regions.
We are looking for someone who has experience working on adhoc (quantitative) insight projects in a fast-paced, client-centric environment – ideally within a brand, marketing or market research agency / consultancy. An aptitude for strategic data exploration is essential and experience in running and interpreting advanced analytical techniques is required (e.g. Max Diff, Conjoint, Drivers analysis, Regression, Segmentation, TURF, Factor Analysis etc.)
The role requires a highly motivated individual, who can use their initiative to flex according to client needs, solve problems, as they arise, apply creative thinking and work as part of a team; promoting a calm, positive and efficient working environment.
An Insight Analyst role, with a focus on delivering great work for our key
Core Responsibilities:
Clients:
- Leading client communications on given workstreams
- Develop longitudinal client relationships by being responsive, reliable, and demonstrating Brand Potential's expertise.
- Management of assigned client account activities to build drive repeat business and open up new opportunities
Culture:
- Embody Brand Potential's values in client and internal interactions, seeking feedback to develop professionally.
- Learn from experienced team members and contribute to a collaborative, supportive team environment.
- Take ownership of your development and actively engage in team initiatives.
Commerciality:
- Support account management by tracking project budgets and timelines with guidance from your manager.
- Assist with accurate project forecasting and ensure compliance with financial reporting processes.
- Develop awareness of commercial performance and margin considerations.
Collaboration:
- Work effectively within cross-functional teams to deliver quality work on time and on brief.
- Build positive relationships with internal colleagues across departments.
- Support the translation of briefs and strategies into actionable plans, under senior guidance.
Communication:
- Communicate clearly with clients and internal teams, escalating issues to senior colleagues as needed.
- Help translate strategies and concepts into clear, accessible information for stakeholders.
- Ensure timely updates on project progress, risks, and key milestones.
Creativity:
- Contribute creative and strategic thinking to briefs and projects with support from the team.
- Engage with and learn from strategic and creative output to develop your expertise.
- Identify and suggest opportunities for improvement in how we work and deliver value.
For this role, we are looking for the following core competencies and behaviours:
Quantitative Research Foundations:
Solid grounding in quantitative research methods and stats and analytics, with experience in managing designing and writing questionnaires, data tabulation and manipulation, data interrogation and running statistical analysis via a given platform e.g. SPSS, SAS, R, Q.
Clear Communication:
Strong written and verbal communication skills, with the ability to present ideas visually to clients and contribute to storytelling in decks and debriefs.
Project Delivery:
Good organisational skills and attention to detail, able to manage tasks across multiple projects in a fast-paced environment.
AI Curiosity:
Aptitude and experience in working with with AI tools to support research, analysis, and workflow efficiency, with openness to learning new technologies.
Account Support:
Experience in supporting client accounts and contributing to work that helps address client business challenges.
Stakeholder Interaction:
Ability to build positive working relationships with clients and colleagues, with growing confidence in professional conversations.
Commercial Awareness:
Developing understanding of how research, creativity, and data contribute to commercial outcomes and client value.
Learning & Collaboration:
Openness to feedback and eagerness to learn from senior colleagues, contributing positively to team culture.
Desire to introduce new ideas, approaches and ways of working to evolve our offer
Emotional Intelligence:
Self-aware, adaptable, and resilient, able to work constructively under pressure and in changing situations.
Curiosity & Growth Mindset:
A curious, proactive learner who stays informed about industry trends and looks for opportunities to improve how work is delivered.