Unlocking potential from every angle

Boxes of We Care meal replacement bars in flavors like chewy caramel, fruity banana, cranberry cheesecake, peanut nougat, and apricot & lemon with calorie counts per meal.
Three Almhof I Feel Good protein yogurt containers with flavors strawberry, peach passion fruit, and chocolate mousse against a blue background.
Old Mout Cider bottle with mango and passionfruit flavors, against a purple background with illustrated mango and passionfruit slices.

Innovation

Unlocking Potential from Every Angle

Businesses need more than great ideas to grow, and we are specialists in creating winning ideas, but we also help businesses unlock potential at every level:
‍
- Building strong foundations + developing capabilities
- Deep insight + breakthrough strategies
- Robust propositions + market-ready products designed to differentiate.
‍
Human creativity is the catalyst, and growth is always the goal.
‍
We bring together your teams and skills, consumer insight, our deep innovation expertise, and a suite of AI-enabled tools. Together, we see challenges through fresh eyes, spot new opportunities, streamline processes, and amplify sparks of inspiration to cut through your category.
‍
With this approach, we consistently create outcomes that make brands stand out, and make innovation thrive, culturally + commercially.
‍
How we can partner with you:

[01]

Innovation Strategy + Platforms

Defining the strategic role of innovation for a business and brand.  Developing and designing robust, consumer-led Innovation Platforms that provide inspiration and direction for ideation. 

[02]

NPD + Innovation Pipeline Development

Developing a roadmap of innovation, with short, medium and long term NPD rooted in consumer needs and your strategic goals.

[03]

Innovation Capabilities + Training

Setting you up for innovation success with the processes, tools, and culture that will streamline the journey from idea to impact in market.

[04]

Commercial Innovation + Partnerships

Developing commercial ideas beyond NPD to deliver value and generate growth. This could be new activation ideas, partnerships, promotions and claims ideas.

[05]

Concepts + Proposition Development

Crafting initial ideas into fully developed, market-ready propositions that convey what a product or service will offer and how it will meet customer needs, with varying levels of visualisation, ready for testing through to launch.

[06]

Naming + Claims Development

Developing compelling and distinctive names for new products, services and brands that bring the proposition to life.  And generating claims rooted in human truths, product truths, and category codes, within the guardrails of your brand tonality and any relevant market regulations.

Smiling man wearing glasses and a green jacket standing in a bright room with a blurred person in the foreground.
Bright yellow background with bold red text saying 'NEW FLAVOUR' and pink script text 'cherry' overlaid between the words, surrounded by white sparkle icons.
Hand holding a bottle of Old Mout Cider with mango and passionfruit flavor.
Three colleagues smiling and talking around a laptop in a modern office setting.
Box of Bear Fruit Splits strawberry and apple flavor fruit snacks with a bear silhouette on green and pink background.
The Hen House logo with green 100% Halal Certified badge and blue The Home of Crispy Chicken badge on a dark red background.
Get in touch

Because when strategy meets creativity, when craft meets conviction, when identity meets imagination—brands become more than brands. They become loved.

Ready to find your spark?

For new projects, partnerships, and collaborations, contact us here.

Get in touch