Flavour Innovation: Crafting the Next Chapter for Heineken

We partnered with Heineken to design a bold new flavour for Old Mout Cider, fusing human insight + machine intelligence to unlock new growth.

The Challenge: Growth through Innovation

Old Mout Cider is a leader in the UK premium market, built on a decade of flavour-led innovation. To hit ambitious 2025 growth targets, the brand needed a new product that would engage fresh audiences while staying true to its premium roots.

The Process: Human Insight + Machine Precision

We didn’t guess. We built a system to find what’s next. Our journey combined deep consumer trends with AI-driven inspiration to explore adjacent categories and emerging flavour themes:

• Ideation: We hosted immersive workshops to refine over 50 potential concepts.
• Iteration: We moved fast, testing, revising, and sharpening ideas based on real-world feedback.
• Validation: Through multiple rounds of consumer testing, we narrowed the field to the most impactful route.

The Result: Mango & Passionfruit

Mango & Passionfruit emerged as the clear winner, a bold, refreshing profile designed for modern tastes. This launch isn't just a new SKU; it’s a strategic move to keep Old Mout at the front of the category.

Why it Works

This collaboration shows the power of a collective approach. By fusing strategy, insight, and innovation, we help brands move from a "pip of an idea" to a finished product on the shelf.

At Brand Potential, we connect what others keep apart, creativity +commerce, human ingenuity + machine intelligence, to amplify impact for future-focused brands.

We are Brand Potential. Partners in Possibility.