Silver Today. Stronger Tomorrow: Building Sustainability That Scales
Sustainability isn’t a badge. It’s a system. Our move from EcoVadis Bronze to Silver shows what happens when you embed responsible choices into the everyday and keep raising the bar.
A milestone worth marking and building on
In July 2025, we were awarded the EcoVadis Silver Medal. A meaningful step up from our Bronze accreditation in 2024.
We’re proud, not because it’s shiny, but because it signals momentum.Progress you can measure. Commitments you can prove. And a culture that keeps moving.
Why EcoVadis matters (especially for future‑focused brands)
EcoVadis is one of the world’s most trusted business sustainability rating providers. Their assessment is rigorous and wide‑ranging, covering.
- Environmental impact
- Labour + human rights
- Ethics
- Sustainable procurement
With 130,000+ companies assessed globally, EcoVadis has become areal benchmark for responsible business.
From Bronze to Silver: what changed
Moving from Bronze to Silver doesn’t happen through good intentions. It happens through better operations.
Over the past year, we’ve worked to embed sustainability into the way we run, not as an initiative, but as an operating principle. That means strengthening policies and practices that go beyond compliance and making responsibility easier to repeat.
We’ve focused on action across the business including efforts to:
- Reduce our carbon footprint
- Champion diversity
- Strengthen ethical sourcing
- Build a culture of transparency
This is what “future‑ready” looks like in practice: clear standards, consistent behaviours and continuous improvement.
The real story: collective effort + shared accountability
We’re a marketing collective. So, achievements like this are never about one team or one function. They’re about collective ownership.
This milestone reflects the commitment of our people and the trust of the clients and partners we build with. Because sustainability isn’t something brands do to the world. It’s something we do with others: supply chains, collaborators, communities.
What we’re taking forward
Silver is not the finish line. It’s a higher baseline.
This recognition pushes us to keep sharpening how we work and keep proving that responsible business and ambitious growth can move together. Brand+ performance. Values + velocity. Human judgement + machine precision.
The opportunity for every senior marketer is the same: treat sustainability as a growth capability, not a reporting exercise. Build it into decisions. Make it measurable. And keep evolving.
At Brand Potential, we help future‑focused brands fuse human ingenuity+ machine intelligence to unlock progress that performs - creatively, commercially and responsibly.
We are Brand Potential. Partners in Possibility.