We’ve been shortlisted!
We’re pleased to share that our work with Microhive and OGX has been shortlisted for three Transform Awards Europe. It’s a quiet nod to the fact that when we focus on the right details, we can help our partners move the needle.
A quick update from the collective
We don’t usually spend much time looking in the mirror, but it’s nice when the work gets a mention. This year, we’ve been shortlisted for three awards at the Transform Awards Europe, a specialist event that looks at how brands evolve and stay relevant.
For us, these nominations are less about the trophies and more about the partnerships that made the work possible. It’s a chance to reflect on how we’re helping brands navigate change by fusing human insight + machine precision.
The shortlists: where we’re focusing
- Best Visual Identity (Lifestyle & Wellbeing)
- Best Naming Strategy
- Best Visual Identity (Charity & Not-for-Profit)
Helping a retail brand find its premium voice
Working with OGX on their Rescue Fusions range was a lesson in balance.
The hair care market is busy, and the challenge was to help a trusted brand step into a more premium space without losing its soul.
We focused on the small cues that signal quality, the way a colour feels or how a texture catches the light. By refining the visual identity, we helped create a range that feels at home alongside salon-quality products while staying accessible.
We’re happy to see that since the launch, the range has been performing well and finding its audience. That’s the result that actually matters to us.
Giving a collective mission a clearer name
The work with Microhive (formerly Pennies From Heaven) was about making a big idea feel simple. They do incredible work turning small micro-donations into a collective force for good, but the brand needed to be easier for people to get behind.
We worked together to find a name that felt right. Microhive, small acts, collective power. We paired it with a positioning that’s easy to remember: “empowering change one penny at a time.”
It’s a simple shift, but it’s helped the organisation tell its story with more confidence. Seeing that mission gain momentum is the real win here.
What we’re taking away
Being shortlisted is a nice milestone, but it doesn’t change the day-to-day. We’re still focused on the same things:
- Staying curious: Every brand has untapped potential if you look closely enough.
- Keeping it simple: In a complex world, bold simplicity is a competitive advantage.
- Working together: We’re a collective of specialists, insight, strategy, design, and digital, and the best work happens when those perspectives collide.
We’re grateful to our clients for trusting us with their brands.
We’ll keep our heads down and keep focusing on what’s next.
At Brand Potential, we’re just here to help brands find their next gear, combining human ingenuity + machine intelligence to unlock new routes to growth.
We are Brand Potential. Partners in Possibility.