When Marketing Moves Multiples

We are pleased to announce the launch of Branding For Buyout™ in the UK market. This exciting new venture has been launched in collaboration with our Boston-based partner, the marketing consultancy The Grist, drawing on their proven track record of success in the United States.

At Brand Potential, we have long standing expertise in providing buy-side consumer and brand due diligence for PE and in-house M&A, working in partnership with management teams across the investment cycle. With Branding For Buyout™, we are launching a bespoke advisory team focused on strengthening our sell-side services to define exit narrative, professionalise marketing and communications infrastructure and ultimately optimise enterprise value.

With many industries now assessing their growth plans as they look to navigate market technology disruption and the current macro and geo-political environment, the pathway to an exit can seem more complex than ever. Branding for Buyout™ helps business owners maximise value before an exit by combining brand strategy, market differentiation, buyer intelligence, sell-side positioning and stakeholder communication into one value activation process.

Our Chief Growth Officer, Chris Molloy, commented on the launch:

"Many owners wait until the sell-side process begins to shape the story buyers will hear. By then, the narrative is often constrained by historical performance, legal materials, and EBITDA alone. Branding for Buyout™ helps improve potential multiple by buildingand executing the story of the business you will become, and marketing this to potential buyers and wider stakeholders.

We are delighted to be working in partnership with The Grist to bring this bespoke approach for the sell-side to the UK. They bring extensive expertise and network in US market which will be invaluable in helping our clients maximise their exit opportunity."

Ted Schlueter, Founder of The Grist, added: "Buyers don't pay a premium for what a business is today. They pay for what they believe it can become. Branding for Buyout™ was created to help business owners shape that future narrative before a sale process begins, and we're excited to partner with Brand Potential to bring that methodology to the UK."