Championing Community Pubs at Scale
Admiral Taverns wanted to shift how people saw its pubs, from transaction points to community assets. By amplifying publican stories, investing in local spaces and engaging with decision-makers, we helped the brand become the visible champion of community pubs across the UK.
The Potential
Pubs are under pressure, but their value has never been clearer. Admiral Taverns needed to be seen as more than an operator. It needed to lead the conversation as a pub partner that protects, invests in, and champions community life across its 1,350 pubs.
The Insight
The pub is not just a place to drink. It is a community hub. When you tell that story well, communities rally and decision-makers listen.
The Idea
We worked hand in hand with publicans to showcase the real life of each pub.Karaoke nights. Quiz nights. Coffee mornings. Local pride. We paired those community stories with clear communications around capex investment programmes and new publicans joining. Alongside local media outreach, we ran a rolling MP engagement programme to champion the sector’s needs and amplify Admiral’s voice through national, trade and broadcast commentary.
The Impact
Frequent national, regional, trade and broadcast coverage strengthened Admiral’s profile as a leading UK community pub. It helped drive footfall, support investment narratives, and build political and industry endorsement.
The work put community back at the centre of the pub story. It elevated publicans.It celebrated local connection. It reinforced the pub’s role as a place where life happens, not just a place where pints are poured.
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