Master Distiller Profiling, The Spirits Business
Copenhagen Distillery wanted to stand out in a category defined by heritage. By putting its master distiller’s story at the forefront, we helped the brand share its bold, science-led approach with whisky lovers and industry insiders, strengthening its presence in a key growth market.
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The Potential
Copenhagen Distillery is redefining whisky with a distinctly Danish point of view. But the category is crowded with legacy. To grow in the UK market, the brand needed more than a product story.It needed a human story. One that proved credibility, innovation, and craft.
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The Insight
In heritage categories, trust travels through people. When the maker speaks with clarity, the brand earns belief.
The Idea
We secured an exclusive interview for MasterDistiller Lasse Öznek on The Spirits Business podcast, a leading international platform for the drinks industry. We did not leave the narrative to chance. We built a detailed briefing document with key messages, likely questions, and sharp responses. We then ran a prep session to refine the story.To bring the craft to life, Lasse hosted a bespoke tasting, including an exclusive first taste of RAW No. 5, plus RARE x Harvey Nichols and REFINED.
The Impact
Following the podcast, The Spirits Business amplified the story with a dedicated online article, reaching an engaged audience of more than half a million monthly unique users. This strengthened visibility and supported UK market growth ambitions.
The work positioned Copenhagen Distillery as arising force that blends art + science. It gave whisky enthusiasts and industry insiders a direct, first-hand view of a distiller pushing the category forward.
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