client
SWT Skincare
Design + Creative
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Design That Goes the Distance

We partnered with SWT Skincare – a high-performance skincare brand designed for active lifestyles – to create a distinctive visual identity, immersive brand world, and complete packaging system from the ground up.

Image of a sportswear brand logo, showcasing a sleek design that emphasises performance and style in sports clothing.
Image of skincare products labeled "active skin care that performs" showcasing vibrant packaging and textures.
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At the heart of the brand identity is the idea of coalescence: the merging of droplets, particles, and energy to form something stronger and more powerful. This concept informed a dynamic visual language that captures fluidity, movement, and performance.The visual system is anchored in a bold hydro blue and energised with electrolyte yellow, creating a striking palette that reflects both endurance and vitality across every touchpoint.

SWT logo displayed prominently on a blue background.
A man and woman sit on the ground, both wearing shoes, enjoying a casual moment together.
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SWT tennis products displayed on a vibrant tennis court, showcasing gear and accessories for players.
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Blue bodywash rests on a tennis court, adding a quirky touch to the athletic setting.
A basket filled with SWT tennis balls, showcasing their bright yellow color and distinctive logo.
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