The Tallest Man, The Smallest Room
easyHotel wanted to cut through a crowded budget travel market and spark a national conversation about what real value means. By pairing sharp insight with a playful creative idea, we helped the brand show that great stays are defined by experience, not square footage.
The Potential
easyHotel is a disruptor in UK budget hospitality. But disruption is not enough in a market drowning in price claims.The commercial booking window is brutal. Everyone shouts “cheapest”. easyHotel needed a hook that would cut through the noise, earn national attention, andland its value-led proposition with a smile.
The Insight
People do not book “space”. They book a feeling. Value is comfort, calm and confidence, not square footage.
The Idea
We made value impossible to ignore. We put the tallest man in the smallest room. Theo, at 7ft, became the living proof point.Funny. Visual. Instantly shareable. To turn a stunt into a story, we backed it with research from 2,000 UK respondents on travel irritations. The message stayed sharp: the experience matters more than the expanse.
The Impact
Coverage exceeded KPIs by 266%. The campaign delivered 4M+ estimated views and high-quality online coverage with an average Domain Authority of 75. It drove a spike in awareness during a critical booking window and reinforced easyHotel’s value proposition.
The campaign sparked a timely debate around perceived value in travel. It gave the media a fresh angle in a tired category.It also gave consumers permission to choose smart over showy.
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