Thirty Years, Curated

The Potential:

Neptune needed to cut through the noise of a crowded interiors market to celebrate 30 years of design heritage while simultaneously launching the Broadway, which is a major new entry into the outdoor kitchen category. The goal wasn’t just coverage; it was deep, elective attention from editors who see hundreds of products a week. We had to make the media feel not just invited but genuinely invested in Neptune’s next chapter.

The Insight:

Influence isn’t transactional; it’s emotional. In a world of digital lookbooks and remote pitching, the most powerful way to win space in a magazine is to give an editor a story they can feel. By returning to Neptune’s Wiltshire roots, we could transition the narrative from retailer to lifestyle curator, using heritage as a springboard for future innovation.

The Idea:

We created a two-day press retreat at Kin House in Wiltshire, curated to feel like a living embodiment of the Neptune aesthetic. We did not just show them the Broadway outdoor kitchen; we made it the engine of the event. Live fire cooking demonstrations, a panel discussion on the future of design, and nature-inspired activities with a homeopathic balm making workshop and sunrise sound bathing turned a product launch into a holistic lifestyle experience. We grounded the story by taking editors to the Old SchoolHouse, the home of co-founder John Sims-Hilditch, which closed the loop between brand promise and real-life craft.

The Impact:

The retreat secured immediate, high-value commitments from the industry’s Big 6 interiors titles, including House & Garden, Red, and Country Homes & Interiors. We unlocked a CEO profile with KBB Focus, an online piece in Livingetc, and a founder-led feature in the English Home. Culturally, we reframed the anniversary as a homecoming, reinforcing Neptune’s design authority and ensuring the Broadway arrived with a ready-made narrative of craft and community.